Hi, I'm Senthil.
I help build products people love to use. Been working with AI, SaaS, and e-commerce, turning ideas into simple solutions that just work. Whether it's building AI-powered SaaS products or e-commerce platforms that help businesses grow, I enjoy solving real problems with technology.
Here's what I've been up to...
Built an AI video platform from ground up, focusing on consumer-grade experience with enterprise capabilities. Leading product strategy, development, and go-to-market initiatives while managing cross-functional teams across product, engineering, and design.
Led digital transformation of traditional print business. Built omnichannel platform connecting retail stores, launching express delivery, and creating new digital revenue streams. Managed product, tech, and operations teams to deliver seamless customer experience.
Scaled B2B printing marketplace from concept to market leader. Drove product strategy and development of vendor management systems, custom pricing engine, and quality control frameworks. Successfully pivoted from marketplace to integrated e-commerce model.
A few things I'm good at...
Check out some of my work...
AI Content Generation SaaS Tool
Led complete product development of SaaS tool that helps content creators automate content generation by converting long videos to short clips using AI.
OWNERSHIP & IMPACT
- • Increased user activation by 25% through A/B testing
- • Built freemium model growing to $9K MRR with 15% MoM growth
- • Ranked #4 on Product Hunt through feature optimization
KEY SKILLS
Print E-commerce Platform
Spearheaded digital transformation initiative to build omnichannel e-commerce platform connecting retail stores and manufacturing hubs.
OWNERSHIP & IMPACT
- • Led product team of 35 across tech and operations
- • Scaled revenue from ₹2L to ₹1Cr monthly
- • Improved retention from 53% to 64%
KEY SKILLS
Hyperlocal Delivery System
Built omnichannel delivery platform connecting 30 retail stores and 8 manufacturing hubs during COVID lockdown, enabling business continuity through hyperlocal delivery.
OWNERSHIP & IMPACT
- • Created 2-hour express delivery network across 30+ locations
- • Generated 25% of retail revenue through hyperlocal system
- • Implemented 15-minute file review process with manufacturing hubs
- • Built flexible multi-hub delivery routing during lockdowns
KEY SKILLS
Photo Printing Mobile Apps
Built consumer-focused photo upload platform with automatic file size validation and quality checks for different print products.
OWNERSHIP & IMPACT
- • Launched web app with multi-format photo upload support
- • Generated ₹4L monthly revenue through consumer orders
- • Implemented automatic file size validation for 20+ print formats
- • Reduced photo upload failures by 70% with preprocessing
KEY SKILLS
Print Marketplace Platform
Developed India's largest print marketplace connecting manufacturers with SMB customers, focusing on category expansion and vendor enablement.
OWNERSHIP & IMPACT
- • Scaled from 10 to 70+ product categories
- • Improved conversion rate by 62%
- • Achieved 60% year-on-year growth